Regulated sectors. Multiple stakeholder projects. Legacy brands stuck in old habits. I enjoy untangling problems and turning complexity into strategy that moves things forward.

From FMCG to finance and sport to social awareness, I’ve been in many different rooms. This range across B2C and B2B gives me a wider bank of patterns to draw on. I’ve usually seen a version of your problem before.

Multiple award wins, earned media and measurable boosts to brand sentiment are a result of pushing for work designed to get noticed and talked about.

Audience insight, qualitative research, quantitative research, social listening, data analysis, competitive analysis, cultural insights, opportunity identification.

Brand positioning, messaging development, brand narrative, value proposition development, competitive benchmarking, go-to-market strategy, audience segmentation.

Content strategy, customer journey mapping, editorial planning, social media strategy, integrated marketing strategy, paid social, KPI measurement and evaluation.

Creative strategy, brief writing, concept development, creative direction, copywriting, reactive social.

Workshop facilitation, thought leadership, presentation writing, pitch and new business support, behavioural science and behaviour change communication.